Urbana School District


Meeting engagement mandates with rich & useful data

Illinois mandates that school districts conduct yearly stakeholder engagement surveys. The traditional surveys used, however, weren’t actionable because they are based on closed-ended questions and analysis that failed to generate meaningful insight.

Superintendent Dr. Owen believes that “qualitative, open-ended questions provide much richer data and provide a better context for not just making decisions, but also creating understanding.” He felt that Thoughtexchange, which is based on open-ended questions, could potentially satisfy state mandates while providing better insight to the district. These conversations have helped surface new community priorities, improved communications, increased buy-in, and allowed Dr. Owen and his team to successfully meet state-mandates.

"Thoughtexchange provides us with a deeper understanding because it delivers a qualitative narrative about what people believe are the real issues."DR. DONALD OWEN, SUPERINTENDENT