Thoughtstream Changes Name to Thoughtexchange

Rebranding underscores unique collaborative leadership platform

ROSSLAND, BC, June 9, 2014 – Fulcrum Management Solutions Ltd. is pleased to announce that Thoughtstream has changed its name to Thoughtexchange, effective immediately. This change is part of a larger rebranding effort to more closely reflect the unique way that the company engages communities in a collaborative decision-making process.

“Unlike traditional stakeholder engagement tools like townhall meetings and surveys, Thoughtexchange promotes collaborative leadership, enabling leaders to gather valuable insights from the community in order to make informed decisions. The new name aligns more closely with our process of helping leaders and communities to work together, share their views, and learn from each other to reach common goals,” said Dave MacLeod, President.

As part of the rebranding initiative, Fulcrum also unveiled Thoughtexchange’s new underlying framework – The Group Insight Platform™ – and a new website at

Jim Firstbrook, CEO, said, “Through rebranding, we want to emphasize how Thoughtexchange helps our customers move beyond the limitations of surveys and meetings to navigate complex issues such as strategic planning, border restructuring and facilities planning. By leveraging information exchange, shared learning, and cognitive diversity, organizations can take action with meaningful data and confidently make community-inclusive decisions that build trust and social capital.”

About Thoughtexchange

Thoughtexchange is The Group Insight Platform™ that brings an empowered community together to work toward common solutions. Collaborative leaders use Thoughtexchange to hear the community’s thoughts and surface and develop the best ideas. Stakeholders share their thoughts, star what others say, and discover what matters most. Leveraging the best and most effective aspects of crowd wisdom and the principles of collaborative negotiation, the Thoughtexchange platform is used for community engagement, collaborative planning, border restructuring, facilities review and more. For more information on how to engage your community, please visit

About the Author

Alex Chapple

Alex is a seasoned communications professional and event planner with experience in both public and private sector companies and organizations. She is passionate about recruiting top notch team members and loves connecting people with roles where they excel. Alex served three years on the board of the Osprey Community Foundation in Nelson, BC and also sat on the Communications Committee for the Dalai Lama Centre for Peace and Education in Vancouver leading the international media relations team for the 2006 visit of His Holiness the Dalai Lama. Alex loves interior design, travel, camping and being outside.

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