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The Next 18 Months: The Secrets to Equipping Your Go-To-Market Team for Success In a Challenging Environment

October 7, 2020 10:00 AM PT/1:00 PM ET
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"Speed up your pipeline recovery"

As 2020 winds down, we’re on the road to recovery, but the pandemic has faced us with social and economic challenges that mean customers are erring on the side of caution with their spending. It’s a scenario we’ll likely be facing into 2022.

How do we equip our sales, marketing, and customer success teams for success in these uncertain times?

That’s the question we’re tackling during this virtual event. A panel of go-to-market experts, including our CFO Jayme Smithers, will share their insights and best practices for navigating the challenge of creating high-quality pipeline while we’re all wondering what’s next. If you’re a revenue leader, enablement professional, or sales executive, you’ll find this 60-minute live webinar invaluable.

Register to attend, and you’ll get a copy of the recording to share back with your team.

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By submitting this form I agree to be contacted by a member of Thoughtexchange, Sales Talent Agency or Roderick Jefferson & Associates, LLC either via email or phone. I also agree to receive periodic emails from Thoughtexchange with promotional content. My consent can be withdrawn at any time using the links provided in every email. Contact Thoughtexchange at Suite E, 1990 Columbia Avenue, Rossland, BC V0G1Y0 OR 1-800-361-9027 OR info@thoughtexchange.com.

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Roderick Jefferson

Roderick Jefferson & Associates, LLC

Roderick Jefferson is the CEO of Roderick Jefferson & Associates. He has 20+ years of sales​ ​leadership experience and is an acknowledged thought leader and keynote speaker in the sales enablement​ ​space. He is also one of the founding members of the Sales Enablement Society. Roderick is a member of​ ​several Advisory Boards, including Capella University, Autobound.ai and Selleration Inc.​ ​Prior to Roderick Jefferson & Associates, he held a variety of executive leadership, sales, sales​ ​enablement, operations, and customer experience roles for Marketo, Oracle Marketing Cloud,​ ​Salesforce.com, 3PAR, Business Objects, NetApp, PayPal, Siebel Systems, & AT&T.

He has won numerous awards including being selected as:

  • 2020 Lessonly Top 18 Major Leagues Sales Coaches
  • 2020 Selling Power Magazine Leading Sales Enablement Consultant
  • 2019 Sales Hacker Top 10 Sales Enablement Consultant
  • 2019 Linked Top 10 Sales & Marketing Influencer

Kyle Lacy


Kyle Lacy brings over 12 years of experience in marketing, strategy and digital operations. He is currently CMO at Lessonly. Prior to joining Lessonly, Kyle held senior positions at OpenView Venture Partners, Salesforce and ExactTarget. He is also the author of three books, Twitter Marketing for Dummies, Branding Yourself and Social CRM for Dummies.


Jayme Smithers


Jayme is an innovative executive leader who is passionate about Thoughtexchange given the platform’s power to engage communities and corporations with the right insight and buy-in to make a difference. Prior to Thoughtexchange, Jayme was VP of Sales at Netsuite and SAP successfully building and scaling high performance teams by leveraging systems, processes and ensuring the customer is at the heart of any decision. Outside of Thoughtexchange, Jayme enjoys the outdoors with his family and is active in philanthropic efforts and supports the Strachan Hartley Legacy Foundation www.shlf.ca where he is raising donations for local charities to make a difference in the lives of youth through sport and education.



Asad Zaman

Managing Partner

As one of the rising stars in North America’s recruitment industry, Asad has excelled as an executive recruiter, strategist and leader. Over the last 4 years Asad has built Sales Talent Agency’s fastest growing division focused exclusively on executive, leadership and senior sales and marketing placements; and in 2017 and 2018 they placed the most sales and marketing leaders in Canada. In 2018, Asad launched a new division specializing in an underserved and fast growing part of the sales community: technical sales and solution engineers. Since joining STA, Asad has worked closely with C-level executives at fast growth technology companies to help them develop and define their sales hiring practices.

Currently Asad is the Managing Partner at Sales Talent Agency and leads their Executive Search, Technical Sales and Professional Services divisions. He was also chosen by the Toronto Board of Trade as Toronto’s Young Professional of the Year for 2019.

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